The words placed in this design are meant to guide the viewer through a set of hallways, per say, after first encountering Emphasis. The "PHA" with it's larger size and contrasting color makes it look like the title. Repetition serves as the makeup of the hallways, leaving gutters for the other elements to adhere and interact in. Contrast exists within the lines of repetition, and serves as another distraction point for the viewer. With it's bold, futuristic text, and it's fading color represents Contrast completely. Balance is arched, and placed on the bottom to even out the picture. Emphasis may have the spotlight, but balance keeps it in check. Flow and Alignment exist merely to fall within the gutters of repetition... I chose a very stiff, sans-serif font for alignment, and a cursive one for flow. Flow is supposed to look like it's going through a path.
If anything, alignment is the star of this design. The word itself is minor, but the entire design is about conformity and adherence... or the illusion of.
Though they may seem scattered, the point of this design is for everything to work with the spaces that the blocks of repetition creates. Notice that the larger, more important elements are the ones that overlap Repetition, whereas the others are conformed within it. This doesn't mean they aren't all important... in a way, I was attempting to make each word represent every listed element, as opposed to being completely stand-alone... it's all about how they, by themselves, indicate what they're saying; together, they can represent everything BEYOND just being on the page. For example, contrast and repetition can represent alignment based on their placement. Emphasis creates contrast. Flow is emphasized by being the only element that's both lined up and free.
I like designs with order and purpose... I really just wanted it to be different from the jumbled messes I had seen for examples. If I was making a poster, I would want some sort of organization.
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