It follows the rule of thirds by the arrangement of the package details, starting with the word "pepperoni", circling to the red fresh badge, then going to the logo, though the Pizza Pipe logo is never distracted from. The design goes in a spiral sort of arrangement, though it's mostly balanced out. The nutrition facts, the directions, and the mission statement are meant to be clean and orderly, while maintaining a feeling of fun and tradition.
The text is meant to align and conform with the label in a slightly decorative, but organized way. The logo's bright colors both contrasts and conforms with the rest of the package because it contains elements of red and green, but has a golden yellow color to make it stand out the most (along with size). Flow can be seen mostly from the word "pepperoni", as well as the rule of thirds described above.
Overall, with how it's set up, and the familiar kind of theme on the label, there's no mistaking that this is a food product. It's mostly meant to be warm and familiar, despite being a fairly inexpensive, fully prepared canned pizza. There are both modern and classic elements that work together to appeal to a wider audience, and keep that familiarity while remaining fun and modern (because this product would most likely be popular with college students or younger apartment owners, due to it's price and convenience).
